I've decided to move forward with Volunteer Now as an iPhone optimized web site versus an iPhone app. I'm thinking that it'll be portable to other phones when they have nice big browsing environments - and will also be much easier to get up and running for the proof of concept pilot. Downsides are that it'll be harder to get location information, responsiveness will suffer, UI won't be as slick, and it won't benefit from any of the iPhone-app related hubbub or integration into iTunes. So a lot of downsides, but don't think they offset the positives.
Diagram showing UI is here:
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