Yesterday, I was doing some research into the Yes We Can video - and followed a few links to the Epsonality ad... Noticing a trend towards full screen theater like video... which I found very compelling. Then just came across this article on Adotas about this very trend.
It's like the anti-YouTube. Professionally produced video that actually works through a browser like high def TV. I think we're going to be seeing a lot more of this sort of presentation. Yes We Can - showed that people are hungry for compelling messages in a more immersive video medium (and for political change!). I think the Epson ad will do well as well. It's the beginning of interactive TV/Web. Just wait till we see this stuff on our WIIs.