The 2007 Tools Campaign: Reimagine Video

What: The 2007 Tools Campaign: Reimagine Video
When:
Link: http://www.newpolitics.net/content_areas/new_tools_campaign/reimagine_video

Reading notes:
Web video as a political force began in earnest with the Macaca video in August/September of 2006
Web video can help you if you use it correctly, but if definitely will hurt you if you don’t use it at all.
Videos generated on the web:

1. The      Macaca Video
2. The      Obama, Edwards, Clinton      presidential announcement videos
3. The      Bill & Hillary Clinton Sopranos Spoof
4. The      Hillary/1984 Mash Up
5. The      CNN/YouTube Debate Video

Ways to use video in campaign:
1. Bio:  post a 3-5 minute video telling the story of your candidate      (or organization)
2. Issues:  but short, engaging      snippets of your candidate on the campaign trail or organizational leader      working your issues.
3. Gotcha/Opposition Research Video:  a video showing one’s opponent making a major mistake on the campaign trail
4. Campaign Trail Vlog & Event Vlogs
5. Debates
6 Web video Town Hall: Campaigns solicit video questions from supporters, and candidates answer in an engaging, personal way.
7 Fundraising
8 Endorsement/testimonials
9 When your campaign receives favorable TV coverage, leverage and multiply that coverage by posting it to YouTube and your website.
10 Video Contests & Supporter/Volunteer Videos: User      generated content is increasingly being used by campaigns