What: Rapid Video Response: Speed Kills
When: May 2 2007
Link: http://www.echoditto.com/node/1136
Reading notes:
Example, John Edwards campaign put together a video to asking congress to "not back President Bush" and to "send him the same bill again and again" refering to the emergency appropriations bill. Instead of taking weeks to make a commercial and spend hundreds of thousands to air it, the Edwards campaign quickly made this video, aired it online and is putting a fundraiser together around it.
Criticism: Housing videos on YouTube is no way to run a fundraiser/advocacy campaign. The only two actions a users can take is to watch the video again or forward to a friend. That’s great, but the idea behind the ad is to make money for the campaign. Those two options don’t give the user the opportunity to give money. Better options are blip.tv or Veoh.com
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