What: Political Campaigns and Nonprofits Sort Out CGM
When:Jun 19, 2006
Link: http://www.clickz.com/showPage.html?page=3614531
Reading notes:
CGM: consumer generated media/citizen generated media
Like marketers, the political set hopes to find the right balance between encouraging supporters and maintaining control over campaign messages.
Some organizations like PETA distributing material that is not suitable for TV, using online channels.
Issues of control of a campaign, some organizations are more hands-off
all these new-fangled methods of communication can be considered digital extensions of traditional campaigning
"We post our video on YouTube because there's an audience there,"
whereas campaigns once only needed a Webmaster, "Now you need a CGM master."There are new roles and there will be new roles created in several organizations to adapt to this stuff."
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