What:How Web videos dismantled Joe Lieberman.
When: Aug. 7, 2006
Link: http://www.slate.com/id/2147255
Reading notes:
Lamont's forces have proved one lesson of campaigns in the digital age:
Content is king. Throughout the contest, the challenger's supporters
produced and circulated a steady stream of videos that were witty,
powerful, and in a way became the fulcrum of the campaign.
The Lamont videos were far more effective than tendentious blog posts,
and they gave energetic supporters an outlet for their energies
the videos
offered a regular dose of entertainment to supporters who were
interested but not obsessed.
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