What: How to Improve a Video Campaign
When: May 16, 2006
Link: http://www.imediaconnection.com/content/9593.asp
Reading notes:
Quality of video ads depending on bandwidth, the user's screen resolution, the technology used to encode
and serve the ad and the quality of the original source file, as well
as multiple other variables.
Advertisers must realize that they can't expect TV quality online if
they supply .mov, .flv or .swf assets that pixelate as soon as
they're scaled.
new encoding tools can automatically optimize quality levels.
With streaming, there is a two-way communication between the user and
the server, which means that instructions from the user can be sent to
the server; this enables advanced features such as "seek and stream"
changes according to bandwidth.
using full screen for more impact
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