What: How To Create A Video Campaign Concept
When: July 2007
Link: http://www.sitepronews.com/archives/2007/jul/9.html
Reading notes:
resenting your core, marketing message to your targeted audience in a way that engages
the spirit, informs the intellect, and embeds in the mind
If you don't have a different product, different
process, or different way of doing or presenting what you do, you are never going to raise a cent or make an
impact on the market.
A well thought-out slogan or tag line focuses attention on the critical point-of-differentiation, the thing
that establishes your brand identity.
there are many things you want to say,
most of which are valid, some of which are relevant, but few of which are applicable to the delivery of
an effective Web video presentation.
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