What: Creating A Successful Online Video Campaign
When: April 9th 2007
Link: http://blogs.mediapost.com/video_insider/?p=70
Reading notes:
Interactions between broadcast and web video ad campaigns.
Some of the most successful campaigns we have seen are when clients
execute a campaign that includes multiple targeting schemes, placements
and creatives.
In many cases, unique and interesting digital content should be
created, but when an advertiser does have strong broadcast creative,
there is no reason not to leverage those assets online.
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