Ringtones raise awareness of endangered animals

What: Owl ringtone a real Hoot

When: January 2007

Link: http://www.mndaily.com/articles/2007/01/30/70521

Reading

Notes:

Cell phone ringtones are being used to call attention to endangered species

* The Center for Biological Diversity created animal ringtones to raises awareness of particular endangered species

* Their orca whale tone is the most popular

* So far, users have downloaded more than 15,000 ringtones ranging from whales to birds

* The wildlife ringtones are recorded in their natural environments

* The hope is that the ringtones will increase awareness of conservation issues by younger generations

* www.rareearthtones.org/rinttones