Podcasts must have compelling content

What: Building your podcast audience

When: Recent

Link: http://podcasting.about.com/od/corporatecasestudies/a/hbrideacast.htm

Reading

Notes:

Podcast Case Study: Harvard Business Review’s IdeaCast

* IdeaCast is a bi-weekly 10 minute podcast featuring interviews with authors from Harvard Business School Publishing

* The goal is to introduce listeners to new published material, but also provide useful management tools

* The most important advice is that there has to be something to say – noone wants to listen to a podcast espousing the virtues of a business or product. 

* Listeners are savvy to good content vs. marketing messages

* Content must be so compelling that listeners will choose to spend their precious free time listening to your podcast