More podcast demographics

What: Podcast User Demographics

When: May 2007

Link: http://www.emarketer.com/Article.aspx?id=1004938

Reading Notes:

Website contains updated tables of podcast users and trends

* Summary of podcast user demographics compiled by a marketing firm

* Itunes account for 75% of all podcast downloads

* Podcast downloaders tend to be young, male, educated

* However, the 35-54 year old crowd is a large audience

* “One of the medium's strengths is that regular followers are hugely interested in the topic of a given podcast, allowing for a deeper host-listener (and therefore brand) relationship…”