What: Interview with Jo Lee, Founder of the Ring It On Campaign
When: June 2007
Interview Notes:
Jo Lee began a website called, www.ringtones08.com
* Ringtones08 is the first foray into popular political oriented user generated ringtones
* She believes that ringtones which are a consumer staple will soon become a political staple
* The idea was inspired by the political controversy that took place in the Philippines
* Ringtones and cellphone technology are much more pervasive and sophisticated elsewhere in the world - the U.S.
* Where is the “mission accomplished” ringtone? Jo Lee expects any such “gem” that is uttered by a candidate to turn into a ringtone, just as gaffs are now instantly turned into Youtube clips
* Ringtones cross the digital/ non-digital divide in that they can be heard anywhere - the supermarket, bus stop, etc.
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