What: VERY basic review of podcasts as a tool for entrepreneurs
When: August 2005
Link: http://www.entrepreneurs-journey.com/203/what-is-a-podcast/
Reading
Notes:
* Podcasting is a form of audio broadcasting on the internet
* The most common form of podcast is an MP3 audio file
* You can subscribe to podcasts so that the syndicated material comes to you rather than searching for the files
* Podcasts are often distributed via blogs
* Podcasts can be configured with software that will automatically download to a portable MP3 player
* Podcasting can potentially reach a much larger audience than traditional radio
* Podcasts enable time-shifting whereby content is consumed whenever and wherever
* Podcasting empowers individuals to distribute messages on a global scale
* It has impacted traditional media (tv, radio, newspapers) significantly and is now considered nearly as mainstream
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