Since Obama was elected, the White House new-media-operations team has supplied YouTube with Obama’s “Your Weekly Address” videos, among other clips. The channel is regularly among YouTube’s most viewed and most subscribed. Beginning on Jan. 24, the president has appeared in various gilded White House parlors, speaking mostly about the economy. He eschews preamble, “God bless America” and other stock presidential rhetoric. In these clips, Obama usually starts with brisk optimism and then falls into a somber acknowledgment of the nation’s straits. Other times he runs the bad-good news in reverse....
When past politicians have been praised for their “use” of media, they’re often seen as having deftly orchestrated an advantageous relationship with the press — having somehow won them over, as democratic politicians might generally aim to do. Obama’s team, in producing and distributing more video (by far) than any past administration, has not so much won over political journalists as led the pack to become the new media on the White House beat. Does that strike anyone as unsettling?
So glad to see a resource like this come out - as I find mapping one of the most convincing ways to use the Web to involve, connect, and organize supporters... in addition to telling the narrative of a cause. Excited to dive into the site and see what's there.
Now here's a visualization with real practical data that *anyone* can use - by inputing their own data or the data of people they know. It's a great example of a single-purpose visualization that has broad applicability. The scary thing is that it makes implicit personal connections very very explicit. This is the world into which we are already in... for better or for worse.
Here's a great post by Beth Kanter about ROI, detailing the experiences of the Humane Society. I profiled the Sunny the Seal MySpace experience in my book - and this post fills out more about how the HSUS is circling around developing ROI metrics. So glad to have some followup. Thanks Beth.
Hello to everyone from the CAHHS conference. It was great to meet you and to chat about hospital volunteerism. My PowerPoint presentation is embedded below - feel free to comment with questions or further thoughts. And remember that the slides near the end are very rough ideas at this point.